InCollaboration Incorporated’s

Contemporary Music Residency and Workshop Topics

“Music’s Brave New World: Creating, Recording and Marketing Your Own Music”^©

PART TWO

Marketing Your Own Music

6 SHARE YOUR WORK

Sharing Your Music Part I: Where do I perform my stuff?

Venues: The Local Y, Boys & Girls Clubs, After School Programs,

Senior Centers, Hospitals etc.

Contests, Local, Borough, Citywide, Regional, Statewide, National,

Churches, Synagogues; Neighborhood Holiday Celebrations,

Local Banks, Libraries

Big Public Parks, Small Neighborhood Parks

Community Centers, Neighborhood Public Events like Local Parades, Concerts

Outlets available through this school program:

School Studios, Auditoriums, Music Class

7 GETTING YOUR STUFF “OUT THERE”

Sharing Your Music Part II: How Do I Reach a Larger Audience?

Then and Now.The radically changed music industry.

CD’s

Packaging and distribution for the Indie Artist

The Internet

Mp3’s

Internet Radio

MySpace, YouTube, Echo, etc.

Personal Websites

“Podcasts”

Contests and Awards

Organizations that you pay for help

Commercial Radio

College Radio

Why you must do your own research

8 GETTING REAL: THE MUSIC BUSINESS is a BUSINESS

Creativity is one thing. Business is another.

What it really takes to get “picked up” by the industry. Independent releases.

Your music as a product. YOU as the product. How are you different?

What is your story? What about you are you selling? What market are you going after?

9 YOUR WORK ETHIC – The REAL Secret to Every Success Story

You never run into anyone in the music community just once.

Sooner or later, you’ll see them again or they’ll see you somewhere.

Make a good impression the first time around.

Some artists have lots of money and some don’t.

Every one else is in a kind of gray area.

The most memorable artists come in two flavors:

Those people who are just complete jerks

and those who are extraordinarily cool and pleasant to work with.

And money’s not the measure.

Both types can be amazingly talented.

But if you have talent and no money

then it’s in your best interest to be cool and pleasant to work with.

Some parting Words of Wisdom…

You NEED people to WANT to help you and to collaborate with you.

So be polite and friendly in your approach and response to people.

But always take yourself and your music seriously.

Being prepared and on time goes a long way.

The beginning artist who always shows up, on time, prepared to work,
and stays “on key” will, most times, get the job
over someone else who takes longer to “get it right"

END of PART TWO

BACK TO PART ONE

*The New York State Music Fund, established by the New York State Attorney General at Rockefeller Philanthropy Advisors

All topical material as presented in this Workshop Residency Outline is Copyrighted by InCollaboration, Inc. 2007-2008 and may not be used or reproduced, in whole or in part, without the express written permission of an authorized representative of the Company, except that K-12 school administrators may print a reasonable quantity of copies for use by a certified classroom or certified music teacher employed by the school when material is used solely for classroom instruction or discussion.